Case study · Our own data

Pakistan's small businesses without websites: data from 6 cities

Between 1 and 8 November 2026 we used ClientoraHQ's free finder to check six Pakistani cities on OpenStreetMap: Lahore, Karachi, Rawalpindi & Islamabad, Faisalabad, Peshawar and Multan. In every city, between 92% and 99% of the cafes, bakeries, salons and restaurants on the map listed no website. Here is the question, the method, the numbers per city and what they mean for a freelancer.

Updated 14 November 2026

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ClientoraHQ Local Biz screen showing local businesses split into No website and With website, with a priority-scored business card and Look up on Google, Phone copy and Mark as contacted buttons — The Local Biz finder that produced these numbers: pick a business type and a city.

The question

Web designers in Pakistan are often told that "every business already has a website" or that local shops "don't need one". We wanted a number instead of an opinion: of the small businesses that appear on the open map in our biggest cities, how many list a website at all?

Short answer: very few. In each of the six cities, between 92% and 99% of the listed cafes, bakeries, salons and restaurants showed no website.

The method, and its limits

Source: OpenStreetMap. We used ClientoraHQ's free business finder, which looks up the city on OpenStreetMap and lists the businesses of one type inside it, with or without a website tag. For Karachi we counted a copy of the map data up to 3 November 2026 across the Karachi Division area, once per business name.
Business types: cafes, bakeries and hair & beauty salons in every city; restaurants in Faisalabad, Peshawar and Multan; clothing shops in Rawalpindi & Islamabad. Karachi restaurants and clothing shops are reported separately below.
Dates: Lahore on 1 November 2026, Karachi on 5 November (data up to 3 November), Rawalpindi & Islamabad on 7 November, Faisalabad, Peshawar and Multan on 8 November.

What the map can't tell you. OpenStreetMap does not list every business, so the real totals are much higher than ours. And "no website" means the listing shows none: some of these businesses have a site, a Facebook page or an Instagram shop that isn't on the map. Check every business on Google before you contact it.

The six cities at a glance

City	Checked	Listed	No website listed	Share
Karachi	5 Nov 2026	2,184	2,160	99%
Peshawar	8 Nov 2026	124	122	98%
Faisalabad	8 Nov 2026	159	155	97%
Multan	8 Nov 2026	89	85	96%
Rawalpindi & Islamabad	7 Nov 2026	328	311	95%
Lahore	1 Nov 2026	180	166	92%

The business types differ by city (see the tables below), so we don't add the cities into one national figure. The pattern is the point: no city came in under 92%.

City by city

Lahore: 166 of 180 (92%), checked 1 November 2026

Business type	Listed	No website listed
Cafes	81	75
Bakeries	73	71
Hair & beauty salons	26	20
Total	180	166

Full data and a plan for Lahore: Lahore businesses without a website.

Karachi: 2,160 of 2,184 (99%), data up to 3 November 2026

Business type	Listed	No website listed	Of those, phone listed
Cafes	641	634	48
Bakeries	724	716	113
Hair & beauty salons	819	810	136
Total	2,184	2,160	297

Only 297 of the 2,160 list a phone number. The same search found 1,223 of 1,257 clothing shops and 2,842 of 2,901 restaurants with no website listed. More: Karachi businesses without a website.

Rawalpindi & Islamabad: 311 of 328 (95%), checked 7 November 2026

Business type	Listed	No website listed
Cafes	134	124
Bakeries	86	84
Clothing & boutiques	73	69
Hair & beauty salons	35	34
Total	328	311

The two cities share one map area, so we report them together instead of counting the same shops twice. More: Rawalpindi & Islamabad businesses without a website.

Faisalabad: 155 of 159 (97%), checked 8 November 2026

Business type	Listed	No website listed
Bakeries	29	29
Restaurants	105	103
Cafes	15	13
Hair & beauty salons	10	10
Total	159	155

Not one of the 29 bakeries listed a website. More: Faisalabad businesses without a website.

Peshawar: 122 of 124 (98%), checked 8 November 2026

Business type	Listed	No website listed
Cafes	35	35
Restaurants	72	70
Bakeries	13	13
Hair & beauty salons	4	4
Total	124	122

Only 2 of the 124 listed a website. More: Peshawar businesses without a website.

Multan: 85 of 89 (96%), checked 8 November 2026

Business type	Listed	No website listed
Restaurants	84	81
Cafes	5	4
Bakeries and salons	Barely on the map
Total	89	85

That bakeries and salons hardly appear on the map is a finding too: customers can't find them online. More: Multan businesses without a website.

Map data © OpenStreetMap contributors. The map does not list every business, and listings can be old or incomplete.

What it means for freelancers

The market is local

While most freelancers compete for the same jobs on Fiverr and Upwork, the shops near them are still offline. You can meet the owner, show a sample on your phone and get paid in rupees.

A list to check, not to spam

Very few listings carry a phone number (297 of 2,160 in Karachi). Look each business up on Google and Instagram first, then write to the few that fit, one by one.

Start small

Bakeries, cafes and restaurants mostly need one page: menu, timings, location, photos and a WhatsApp button. That is a project you can price and finish in days.

The takeaway

In six of Pakistan's largest cities, more than nine in ten small food and beauty businesses on the open map show no website. The map undercounts businesses and some will have a site it doesn't know about, so the honest reading is: there are far more local businesses without a web presence than there are freelancers knocking on their doors.

To see it for your own city, run the free finder for local businesses without a website. The full method, from checking to the first message, is in our guide on how to find local businesses without a website.

Questions people ask

Where does this data come from?

From OpenStreetMap, the free open map data, checked between 1 and 8 November 2026 with the same kind of search our free finder runs. Map data © OpenStreetMap contributors. Karachi was counted from a copy of the map data up to 3 November 2026, across the Karachi Division area, once per business name.

Does this prove 92% to 99% of Pakistani businesses have no website?

No. It proves that 92% to 99% of these map listings show no website. Many listings hold only a name and a location, and some businesses have a site or a Facebook page that isn't on the map. Treat the list as businesses to check, not proven leads.

Why are the business types different in each city?

We did not check the same types everywhere. Lahore covered cafes, bakeries and salons; Faisalabad, Peshawar and Multan added restaurants; Rawalpindi & Islamabad included clothing shops, and in Multan bakeries and salons are barely on the map at all. So compare the shares per city, not one grand total.

Can I check my own city?

Yes. The free finder runs the same search for any business type and any city: one free search, no sign-up. It reads a limited number of listings at a time, so a big city can show a smaller count than our tables.

Has ClientoraHQ turned these businesses into clients?

This page is research, not a success story. It shows how many listed businesses have no website. What you do next, checking each one and writing to them personally, is up to you.

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